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Foundation Degree in Agriculture

Rural Entrepreneurship

Introduction

Wheat Crop
Farm Business

The purpose of this unit is to develop a sound understanding of the concept of Rural Entrepreneurship and its role in the development of rural business, rural economies and communities.                 

AIMS:

The aim of the unit is to develop the student’s understanding of rural entrepreneurship and its impact on rural communities, both social and economic, to develop the student’s entrepreneurial capabilities, and to develop the skills required by entrepreneurs operating in a rural context.   

 

LEARNING OUTCOMES:

At the end of this module the student should be able to:

  1. Outline and explain different conceptions of rural entrepreneurship.

  2. Identify the skills and capabilities implicit in entrepreneurship and assess their relative importance.

  3. Assess the social and economic impact of lack of entrepreneurship on rural communities.

  4. Evaluate the social and economic impact of entrepreneurship on rural communities.

  5. Evaluate strategies and policies for the development of entrepreneurial capabilities.

  6. Design strategies for development of personal skills and capabilities required for entrepreneurship.

 

What is Rural Entrepreneurship?.

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Using the internet as a rural entrepreneur.

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So what was Rural Entrepreneurship?

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Why is Rural Entrepreneurship important?

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Key report from Food and Agriculture Organization of the United Nations (FAO) - go to

You should read this.....

Sites to look at for next time:

defra

Yorkshire Forward

EU Portal for SMEs

Rural Entrepreneurship - Government & EC perspective

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Defra Rural Development Programme

Key section is Chapter 3 - but you should read all of it....

Marketing

How has marketing developed?

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The Marketing Environment

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Consumer Behaviour

Marketing Consumer Behaviour L2